Being a awesome digital marketer is completely about having the proper mindset. You need to understand what actions have the most impact on any business. You first need to understand what the goal is for the organization, and reverse-engineer the funnel to get the best possible result. Always begin with the end result in thought when you start to take action. That’s how you become a great marketer.

Landing pages are an important part of any marketing strategy. You need your website visitors to do a certain action on your website to get a good ROAS. Therefore you need to optimize your landing pages for conversion. Taking a proper look at the creatives on your webpage and testing it can have a large impact on your final results. Always test your landing pages!

• Best practices for landing pages
• Google Ads
• Marketing budget calculator
• SEO

To make sure your marketing optimizations lead to success, it is key to first set goals. If you do not set goals upfront, you will not be able to see when you’ve achieved your goals. A way to set business goals is to use the Objectives and Key Results model. You can learn all about this model in the blog. Having a smart strategy beforehand is always the most important factor to success in the long term. Be prepared!

Landing pages are an important part of any online marketing strategy. You need your webpage visitors to do a certain action on your webpage to get a good return on advertising spend. Therefore you need to optimize your landing pages for a good conversion rate. Taking a good look at the images on your website and testing it can have a major impact on your final results. Always test your landing pages!